AFC India Ltd
CHPMA Group Facilitation and Training District Coordinator
Himachal Pradesh
Application Email :


Job Type

Full Time

Closing Date

Jul 25 2021



Position: CHPMA Group Facilitation and Training District Coordinator (7 positions)

Location: Bilaspur, Hamirpur, Kangra, Mandi, Solan, Sirmour and Una districts of Himachal Pradesh

Project Background

The Government of Himachal Pradesh (GOHP) intends to apply the proceeds of an Asian Development Bank loan for the implementation of the Himachal Pradesh Subtropical Horticulture, Irrigation and Value Addition Project (HP-SHIVA) The overall HP-SHIVA project, comprising a Project Readiness Facility ((PRF) US$10 million over two years) and the ensuing loan, aims to increase the income of at least 25,000 farm households in seven districts (Bilaspur, Hamirpur, Kangra, Mandi, Solan, Sirmour and Una) of subtropical areas of Himachal Pradesh. In the long-term, the HP-SHIVA project will contribute to (i) increased income of rural households in Himachal Pradesh; and (ii) strengthened climate resilience in Himachal Pradesh. The HP-SHIVA project will expand irrigation to farmers, increase subtropical horticulture production and its climate resilience, and raise the profitability and farm gate price of subtropical horticulture production through value chain development of targeted commodities.

Project Readiness Facility (PRF) loan will pilot the development of drip-irrigated high- density horticulture production at 17 locations in 4 districts (Bilaspur, Hamirpur, Kangra, Mandi) and 10 blocks incorporating 168 ha of irrigated land across 16 irrigated areas and involving 600 male and female beneficiary landowning households.

AFC India Ltd. has been engaged by the Department of Horticulture for establishing and strengthening of CHPMAs in the project districts. To undertake the project activities, we are looking for passionate, committed and self-motivated candidates. The required qualifications, experience and competencies for the positions are as below:

Required qualifications, Experience and Competencies
• Minimum general experience of 5 years in value chain development.
• At least a bachelor’s degree in horticulture, marketing or a related subject.
• Preference will be given to Bonafide of Himachal Pradesh.
• Experience in the development of farmer marketing organizations and their linkage to value chains;
• Familiarity with agricultural product marketing issues in India at national and sub-national levels and practical experience of farmer marketing organization development at field level;
• Strong analytical, communication, documentation and presentation skills with experience in facilitating and chairing meetings with multiple stakeholder groups including farmers;
• Good organizational and planning skills and an ability to adhere to deadlines;
• Excellent writing skills; fluency in written and spoken English; and
• Previous experience with the ADB or World Bank would be a distinct asset.

Key Responsibilities:

Based on a unified CHPMAs manual, an agreed CHPMAs Development Plan and an approved monitoring system:
• Conduct project orientation in the villages on CHPMAs development to improve market access and farm gate prices;
• Encourage project beneficiaries to collectively participate in the CHPMAs development process, with special attention to the participation of the most marginalized-vulnerable groups;
• Identify potential leaders from among the beneficiaries and assess their readiness & capabilities;
• Facilitate organization of CHPMAs from among the project beneficiaries;
• Orient the project beneficiaries on the roles and responsibilities of CHPMAs committee and ordinary members;
• Train and coach CHPMAs members in undertaking their roles in high quality horticulture production and community-based market development/access;
• Build the capacity of the CHPMAs members to identify, implement. and monitor social safeguards in subproject planning and implementation;
• Organize and coordinate CHPMAs related meetings, assemblies, workshops, training and other events, ensuring attendance of required personnel;
• Facilitate resolution of conflicts & grievances to ensure smooth implementation, buy-in and support of all stakeholders;
• Assist the Team leader and CHPMAs in identifying and testing market opportunities and building linkages to value chains;
• Coach the CHPMAs in complying with documentary, data gathering and reporting requirements and in developing and operationalizing a village-based horticulture marketing monitoring and evaluation system;
• Assist in the conduct of environmental and social audits, and other project related events;
• Monitor and perform day-to-day farm operations (MIS, fertigation, training/ pruning, insect-pest, disease and other orchard management practices etc.) in assigned cluster (s).
• Performs other related tasks assigned by the PMU/ PIU, HPSHIVA and Team Leader.

Duration of the contract: Until 15th November 2022.

Last date of receiving application: 25th July 2021

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