Oxfam India
Manager – Media & PR
Program Manager, Program Officer, Program Associate, Program Assistant
Application Email :

Job Type

Full Time

Closing Date

Jun 23 2021


Manager – Media & PR

About Oxfam
Oxfam India is a movement of people working to end discrimination and create a free and just society.

We work to ensure that Adivasis, Dalits, Muslims, and Women & Girls have violence free lives with freedom to speak their mind, equal opportunities to realize their rights, and a discrimination free future. We research to find lasting solutions to end rising inequalities and exclusion of marginalized communities from getting decent jobs, quality free education and healthcare. We campaign with the public to demand policy changes from governments for creating a just and inclusive country as envisioned in the Indian Constitution. We mobilize support to save, protect and rebuild lives of the poorest of poor affected by crisis and humanitarian disasters.

By putting the rights of marginalized at the heart of everything we do, we work to create a discrimination free India where everyone lives a life of dignity, free from injustice and inequality. Over the last year, we have changed the lives of over three million people in our six focus states—Uttar Pradesh, Bihar, Jharkhand, Chhattisgarh, Odisha and Assam. We are also part of the Oxfam global confederation with affiliates in 20 countries fighting together build a better world. Oxfam has been in India since 1951. It first came to India to respond to Bihar famine. In 2008, Oxfam India became an independent affiliate and an Indian NGO. Oxfam India is an autonomous Indian organization and has staff and board members from within India. Oxfam India is a member of the global confederation of 20 Oxfams across the world. Government of India has registered Oxfam India as a non-profit organization under Section 8 of the Indian Companies Act, 2013 and have a Foreign Contribution Regulation Act (FCRA) license.

Oxfam is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and committed to promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us.

All our work is led by three core values: Empowerment, Accountability, Inclusiveness.
• Accountability – Our purpose-driven, results-focused approach means we take responsibility for our actions and hold ourselves accountable. We believe that others should also be held accountable for their actions.
• Empowerment – Our approach means that everyone involved with Oxfam, from our staff and supporters to people living in poverty should feel they can make change happen.
• Inclusiveness – We are open to everyone and embrace diversity. We believe everyone has a contribution to make, regardless of visible and invisible differences.

Oxfam India is an equal opportunity employer. Women candidates and Candidates from marginalised backgrounds are encouraged to apply. To know more about Oxfam India please visit: www.oxfamindia.org

Note: All offers of employment will be subject to satisfactory references and may be subject to appropriate screening checks, which can include criminal records and terrorism finance checks.

Job Title: Manager – Media & PR

Cell: Media and Communications Cell

Location: New Delhi

Level / Pay Band: A4/

Contract: Term of Three Years (Renewable on Mutual Agreement)

Reports To: Deputy Director, Public Engagement

Scope of Position
To lead Oxfam India’s Media and PR strategy and contribute to the implementation of the advocacy & influencing strategy for Oxfam India based on the organizational goals and drive it externally and internally.

Media and PR Manager need to be both proactive and reactive in generating appropriate coverage, managing media work on strategy development, advocacy, influencing and campaigns while also being ready to cover the full range of Oxfam India’s work.

The successful candidate must be a brilliant strategic thinker, have excellent project management and communications skills, and a superb news sense with writing skills as well.

Key Responsibilities
• Extensive experience of working in a news environment.
• Extensive experience of designing and implementing long-term PR and media strategies to achieve organisational objectives.
• Extensive experience of producing effective quick and reactive news lines for breaking stories.
• To generate regular, high quality media coverage of Oxfam India's concerns through proactive and reactive media work (specifically for Oxfam India Program work including Humanitarian, Trailwalker, and all major events done by Oxfam India).
• Superb contacts with media outlets across the country and working knowledge of how to create influencing and stakeholder maps and to turn them into meaningful media plans.
• Excellent networking skills, with a proven ability to develop and build partnerships collaboratively, both internally and externally, to achieve organisational media objectives.
• To develop strong working relationships with Regional Media and Oxfam International affiliate staff to maximise impact of Oxfam India’s work.
• To arrange, facilitate and accompany visits by journalists or celebrities as required to support Oxfam India's media messages.
• To plan and execute media workshops.
• To ensure a direct link between Oxfam India's programme work and its media coverage through familiarisation with Oxfam India’s work on the ground and the development of stories to be used in media work for campaigns, fundraising and feeding back to supporters the impact of our work.

Key Responsibilities
• To work closely with other units within Media and Comms (Content, Brand/Events, Digital) and provide them all the media support they need for their work.
• Develop and implement strategy to promote research and documentation carried out by Oxfam India.
• Track news and information on campaigns and related news, both locally and globally.
• Write press releases, advisories in English; edit campaign reports and blogs.
• Develop a network of media contacts (print, electronic, and digital) and interact with editors/journalists regularly (Hindi/other regional).
• Lead, organize and conduct press conferences and other media events.

Skill and Competence
• Bachelor’s Degree in relevant stream.
• Minimum 10-12 years of experience working in the Media/PR field and significant experience of working with NGOs/development sector will be an added plus.
• Excellent communication and articulation skills, awareness of political sensitivities.
• Knowledge of above the line and below the line communication vehicles.
• Knowledge of print production, audio-visual production, voice recording.
• Ability to think creatively coupled with excellent writing skills.
• Fluency in English and Hindi is a must

During the course of employment the post holder may be required to move base on a temporary or permanent basis to any workplace controlled by Oxfam India

Willingness to travel and undertake sustained fieldwork as per requirement of the particular position

Date Issued: 9 June 2021

Last date for application: 23 June 2021

Approved By: CEO

Kindly note:

1. All applicants should apply on https://www.oxfamindia.org/careers
2. All applicants should attach the CV (file name should be candidates First name).
3. The deadline for receiving applications is 22nd June 2021.
4. Applications received after the closing date will not be considered.