May 8, 1886, Dr. John Pemberton served the world’s first
Coca-Cola at Jacobs' Pharmacy in Atlanta, Ga. From that one iconic
drink, we’ve evolved into a total beverage company.
1960, we acquired Minute Maid. That was our first step toward
becoming a total beverage company.
are passionate about beverages around the world, with around 200
brands — from Coca-Cola, to smartwater, to Costa coffee.
position will be responsible for providing PR and brand Marketing
direction and solutions for Coca Cola in the INSWA region aligning
with the corporate brand and strategy. The incumbent will create
and drive external communication strategies with specific focus on
marketing, brand/ reputation management, media relations as
well as PR event planning and global coordination. The role
will hence be responsible for coordinating with internal, external
and global stakeholders, to achieve company goals. Develop
strategic communication plans, provide media training and guidance
to associates and the operating unit leadership team. Would
manage social and digital campaigns, in addition to the company’s
owned digital platforms. Additionally, have clear measures of
success and monitor progress of each campaign.
will require trendy intelligence, content creation capabilities
based on deep knowledge and understanding of business and brand
strategy. The newly expanded job is required to lead communication
excellence in both efficiency and innovation leveraging
digitization across company/brand communications. The incumbent
must be familiar with major business, sports, beat media in the
region and possess the ability to develop and nurture
relationships with these media as required. This position will
play a critical role in creating communication synergy through
integration between traditional, new age, social, and digital
core creative ideas for consumer-centric portfolio with
insightful knowledge of consumer trend and media landscape
market opportunities and consumer insights to identify media
opportunities and creative story-telling forums/leads
PR strategies and programs for brand/marketing, DE&I, HR, and
Corporate campaigns in line with IMC process from the beginning
influencers as brand ambassadors and advocates to propel positive
word-of-mouth on our products in both traditional & social
implement and measure the corporate editorial calendar for all
owned external channels.
effective system communications including corporate strategy,
quarterly financials, CSR, sustainability, DE&I, HR, and
stakeholder success stories.
best practices of brand communication activities across OUs
and implement marketing and communications campaigns and
strategies and monitor their success
closely with the marketing and HR departments and broader
organization to ensure message alignment and integration across
multiple topics and channels of Corporate Communication
management and communications around Issues & Crisis
and maintain relations with key mainline and trade media and
ensure company spokespersons are appropriately media trained
digital and social media work is done in partnership with
marketing and industry-specific social media channel owners to
deliver on global business initiatives.
signature social and digital communications for effective
social media strategy and create robust content calendar for all
social media channels and effectively measure their success by
delivering on KPI’s.
communication innovations through traditional media, owned
digital platform, and social media and strengthen positivity
towards Company and brands.
for visual communications (graphic design) and multiple social
and digital channels – publishing content, reporting results
and maintaining an engaged network of followers
Qualification/ Required Skills & Experience
years in a Communications or similar role
and Proofing: Strong editorial skills in both print and digital,
and experience commissioning content. Ability to prepare
materials for the media and other audiences by selecting,
revising, and correcting copy elements.
Knowledge, Skills and Abilities
implementation & execution – knowledge of procedures and
information for implementing public relations
and presentation skills
Coordination: The ability to create and coordinate the materials
and logistics necessary to plan for and execute the tasks needed
to create a successful visit, meeting or event.
working with, influencing and coordinating cross-functional
& Crisis Management
information please check the Link