Marketing Specialist
Application Email :

Job Type

Full Time

Closing Date

Jul 28 2021


About the Organization:

UNICEF works in Across 190 countries and territories to protect the rights of every child, everywhere, every day, to build a better world for everyone. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects. UNICEF believes all children have a right to survive, thrive and fulfil their potential - to the benefit of a better world


Oversee development and production of all necessary fundraising materials, to include:

  • Develop fundraising communications materials in support of donor retention (such as newsletters, donor emails, direct mail pack and the annual review) and other fundraising materials appropriate to relevant target audiences.

  • Support donor acquisition activities and corporate partnerships by providing research and development of materials needed for Face-2-Face, Direct Mail, press advertising inserts, etc. and work with creative and advertising agencies from conceptualization to finish artwork.

  • Support the Partnerships team corporate partnerships, foundations and major donors with messaging, branding, editorial support, speeches, event and project co-ordination in collaboration with the Corporate and Major Donor team.  This includes providing background briefing materials for field visits of donors, media, celebrities, and/or high-profile supporters.

  • Develop compelling stories and features for fundraising purposes, such as appeals, newsletters, stories with photographs and case studies, for effective donor recruitment and retention, including for emergencies.  This may involve writing or commissioning and managing other writers and photographers from time to time.

  • Drive the RMP elements of the Supporter Engagement Strategy (SES) with innovative ideas for interactive engagement (such as value-add information and mapping ‘donor journeys’).

  • Ensure content of the fundraising section of the UNICEF India website is refreshed with compelling and relevant content to promote donor interest.

  • Develop and maintain a communication fundraising package for use in emergency appeals and ensure speedy implementation of the plan in case of an emergency situation needing fundraising.


  • An advanced university degree (Master’s degree or equivalent) in one of the following (or similar) fields is required: Marketing, Communications, Fundraising, Business, Management or another relevant technical field.

  • Alternatively, a first level university degree (Bachelor’s degree or equivalent) in the same subjects and in combination with two additional qualifying years of experience may be accepted in lieu of the advanced university degree.

  • UNICEF only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed at htpp://www.whed.net/


  • A minimum of five years of professional marketing experience in private sector marketing or fundraising is required, with progressively increasing responsibilities, including direct responsibility delivering marketing materials that drive results.

  • Experience in, and knowledge of, fundraising is an asset.

  • Familiarity with the private sector is an asset.

  • Exposure to international marketing is an asset.

  • Previous managerial experience is important but not essential.

How to apply

For more information please check the Link