Closing DateJul 30 2021
REQUEST FOR PROPOSALS
DEVELOPING AND IMPLEMENTING COMMUNICATION STRATEGY TO PROMOTE BIOFORTIFIED FOOD PRODUCTS AND IMPOROVE ITS CONSUMER AWARENESS IN INDIA
The Global Alliance for Improved Nutrition (GAIN)
PROJECT BACKGROUND AND SCOPE OF WORK
1. ABOUT GAIN AND HARVESTPLUS
The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, we aim to transform food systems so that they deliver more nutritious food for all people. At GAIN, we believe that everyone in the world should have access to nutritious and safe food. We work to understand and deliver specific solutions to the daily challenge of food insecurity faced by poor people. By understanding that there is no “one-size-fits-all” model, we develop alliances and build tailored programmes, using a variety of flexible models and approaches. We build alliances between governments, local and global businesses, and civil society to deliver sustainable improvements at scale. We are part of a global network of partners working together to create sustainable solutions to malnutrition. Through alliances, we provide technical, financial and policy support to key participants in the food system. We use specific learning, evidence of impact, and results of projects and programmes to shape and influence the actions of others.
HarvestPlus believes that hidden hunger (micronutrient deficiency) should not be inevitable for the people most at risk and aims to break down silos between agriculture and nutrition to develop creative solutions to hidden hunger. HarvestPlus’ food-based approach targets some of the most vulnerable populations around the world using a process called biofortification, which adopts conventional breeding to improve crops. This approach complements other nutrition interventions, and is evidence-based, cost-effective, and sustainable. The organisation works across the entire value chain to develop and deliver nutrient enriched seeds, grains and foods to the people who need it the most via a large collection of innovative and traditional supply chain activities. HarvestPlus is part of the CGIAR Research Program on Agriculture for Nutrition and Health (A4NH).
GAIN and HarvestPlus launched a landmark partnership in 2019 to accelerate progress in improving access to biofortified seeds, grains and foods via commercial channels with the Commercialisation of Biofortified Crops (CBC) programme.
The CBC programme works with national partners to catalyse commercial markets for biofortified crops and foods in six countries with pervasive levels of malnutrition: Bangladesh, India, Kenya, Nigeria, Pakistan, and Tanzania. Initial funding for the program is from Germany’s Federal Ministry of Economic Cooperation and Development (BMZ) and the Dutch Ministry of Foreign Affairs.
The partnership brings together two leading actors in the global nutrition space. It combines the deep expertise of HarvestPlus in all aspects of biofortification with GAIN’s proven track record of working with fortification and food companies to create sustainable market models for nutritious food systems.
In India, the project specifically focuses on 2 crops – Wheat and Pearl Millet biofortified with Zinc and Iron respectively. The target implementation geography would be six states – Bihar, Uttar Pradesh and Punjab for Zinc Wheat and Rajasthan, Maharashtra, and Karnataka for Iron Pearl Millet. As part of this work, GAIN is issuing this Request for Proposals (RFP) and will be the administrative lead organisation for this RFP. The purpose of this RFP is to engage the services of a service provider to develop and implement a communication strategy to promote biofortified food products of zinc wheat and iron pearl millet and improve their consumer awareness in the six target states in India.
4. SCOPE OF WORK AND DELIVERABLES :
4.1. PROJECT IMPLEMENTATION STATES: Punjab, Uttar Pradesh & Bihar (Wheat) and Rajasthan,
Maharashtra & Karnataka (Pearl Millet) (Specific districts/cities yet to be finalised)
4.2. PROPOSED PROJECT TIMELINE: 16 August 2021 – 30 June 2022
4.3. DELIVERABLES AND TIMELINE:
The timeline for submission of deliverables is outlined in the following table:
II. INSTRUCTIONS FOR RESPONDING
This section addresses the process for responding to this solicitation. Applicants are encouraged to review this before completing their responses.
Key programme and technical staff from GAIN and HarvestPlus are part of the selection team of the organisation and will review the proposals. They will be available via email to respond to clarifications on this solicitation. Please direct all inquiries and other communications to email@example.com. with the subject line: COMMUNICATION STRATEGY FOR BIOFORTIFIED FOODS IN INDIA. Responses will not be confidential except in cases where proprietary information is involved.
Complete proposals should be submitted in the electronic copy to: firstname.lastname@example.org
An electronic copy containing the documents preferably in MS Word along with all the required information including the fee proposal should be submitted at the above given mail id.
Completed proposals should be submitted to email@example.com by 5:00 pm IST on 30 July 2021.
For detailed information, please check the complete version of the RFP attached below.