Global Alliance for Improved Nutrition GAIN
RFP - Developing and Implementing Communication Strategy to Promote Biofortified Food Products
Communications, IT, Media, Knowledge Management, Editor
India
Application Email : rfp@gainhealth.org

Job Type

Full Time

Closing Date

Jul 30 2021

Description

REQUEST FOR PROPOSALS  

 

DEVELOPING AND IMPLEMENTING COMMUNICATION STRATEGY TO PROMOTE BIOFORTIFIED FOOD PRODUCTS AND IMPOROVE ITS CONSUMER AWARENESS IN INDIA

 

Issued by

The Global Alliance for Improved Nutrition (GAIN)

And

HarvestPlus

 

PROJECT BACKGROUND AND SCOPE OF WORK 

 

1. ABOUT GAIN AND HARVESTPLUS

 

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, we aim to transform food systems so that they deliver more nutritious food for all people. At GAIN, we believe that everyone in the world should have access to nutritious and safe food. We work to understand and deliver specific solutions to the daily challenge of food insecurity faced by poor people. By understanding that there is no “one-size-fits-all” model, we develop alliances and build tailored programmes, using a variety of flexible models and approaches. We build alliances between governments, local and global businesses, and civil society to deliver sustainable improvements at scale. We are part of a global network of partners working together to create sustainable solutions to malnutrition. Through alliances, we provide technical, financial and policy support to key participants in the food system. We use specific learning, evidence of impact, and results of projects and programmes to shape and influence the actions of others. 

 

HarvestPlus believes that hidden hunger (micronutrient deficiency) should not be inevitable for the people most at risk and aims to break down silos between agriculture and nutrition to develop creative solutions to hidden hunger. HarvestPlus’ food-based approach targets some of the most vulnerable populations around the world using a process called biofortification, which adopts conventional breeding to improve crops. This approach complements other nutrition interventions, and is evidence-based, cost-effective, and sustainable. The organisation works across the entire value chain to develop and deliver nutrient enriched seeds, grains and foods to the people who need it the most via a large collection of innovative and traditional supply chain activities. HarvestPlus is part of the CGIAR Research Program on Agriculture for Nutrition and Health (A4NH). 

 

GAIN and HarvestPlus launched a landmark partnership in 2019 to accelerate progress in improving access to biofortified seeds, grains and foods via commercial channels with the Commercialisation of Biofortified Crops (CBC) programme. 

 

The CBC programme works with national partners to catalyse commercial markets for biofortified crops and foods in six countries with pervasive levels of malnutrition: Bangladesh, India, Kenya, Nigeria, Pakistan, and Tanzania. Initial funding for the program is from Germany’s Federal Ministry of Economic Cooperation and Development (BMZ) and the Dutch Ministry of Foreign Affairs. 

 

The partnership brings together two leading actors in the global nutrition space. It combines the deep expertise of HarvestPlus in all aspects of biofortification with GAIN’s proven track record of working with fortification and food companies to create sustainable market models for nutritious food systems. 

In India, the project specifically focuses on 2 crops – Wheat and Pearl Millet biofortified with Zinc and Iron respectively. The target implementation geography would be six states – Bihar, Uttar Pradesh and Punjab for Zinc Wheat and Rajasthan, Maharashtra, and Karnataka for Iron Pearl Millet. As part of this work, GAIN is issuing this Request for Proposals (RFP) and will be the administrative lead organisation for this RFP. The purpose of this RFP is to engage the services of a service provider to develop and implement a communication strategy to promote biofortified food products of zinc wheat and iron pearl millet and improve their consumer awareness in the six target states in India.

 

4. SCOPE OF WORK AND DELIVERABLES :

 

4.1. PROJECT IMPLEMENTATION STATES: Punjab, Uttar Pradesh & Bihar (Wheat) and Rajasthan,

Maharashtra & Karnataka (Pearl Millet) (Specific districts/cities yet to be finalised)

  • A communication plan along with timelines that is scalable, sustainable and could factor in gradual increase in awareness and production across states

  • Development of communication collaterals and roadmaps for each state on both food crops for: A. Consumer recognition:

  • Key messaging and designs for localized communication campaigns

  • Creative collaterals that could be adopted by food processors in their respective communications – key messaging, identification, colours, and guidelines etc.

  • Media plan for the proposed campaign B. Value chain actors’ recognition:

  • Key messaging and design for value chain actors primarily food processors and intermediaries

  • Creative collaterals for influencing the value chain actors

  • Media plan for the proposed campaign

  1. C. Pretesting of key messages, designs and concepts with target audiences for finalisation 

  2. Production and implementation of finalised creatives for targeted campaigns in select cities in six states.

  3. All designs, art files and communication collaterals in standard editable formats

  4. Final report, including overview of the strategy, activities, results, impact evaluation of the activities carried out and future recommendations.

4.2. PROPOSED PROJECT TIMELINE: 16 August 2021 – 30 June 2022

 

4.3. DELIVERABLES AND TIMELINE:

 

The timeline for submission of deliverables is outlined in the following table:


DELIVERABLE

DEADLINE

Deadline to submit any questions

22 July 2021

Technical and financial proposal submission

30 July 2021

Presentation by shortlisted organisations

06 August 2021

Final response regarding selection of the executing agency

13 August 2021

Contracting process Initiated

16 August 2021

 

II.             INSTRUCTIONS FOR RESPONDING

 

This section addresses the process for responding to this solicitation. Applicants are encouraged to review this before completing their responses.

 

1. CONTACT

 

Key programme and technical staff from GAIN and HarvestPlus are part of the selection team of the organisation and will review the proposals. They will be available via email to respond to clarifications on this solicitation. Please direct all inquiries and other communications to rfp@gainhealth.org. with the subject line: COMMUNICATION STRATEGY FOR BIOFORTIFIED FOODS IN INDIA. Responses will not be confidential except in cases where proprietary information is involved. 

 

4. SUBMISSION

 

Complete proposals should be submitted in the electronic copy to: rfp@gainhealth.org 

An electronic copy containing the documents preferably in MS Word along with all the required information including the fee proposal should be submitted at the above given mail id.

 

5. DEADLINE

 

Completed proposals should be submitted to rfp@gainhealth.org by 5:00 pm IST on 30 July 2021.

 

For detailed information, please check the complete version of the RFP attached below.

 


Job Email id: rfp@gainhealth.org Download Attachment: gain-request-for-proposal-developing-and-implementing-communication-strategy-to-promote-biofortified-food-products-and-improve-its-consumer-awarness-in-india.pdf