Lords Education and Health Society LEHS WISH
RFP - Hiring an Agency who can support in running an Individual Fundraising Campaign for LEHS|WISH through Telecalling and Mass Mailing
Application Email : rfp@wishfoundationindia.org

Job Type

Full Time

Closing Date

Dec 05 2021


Request for Proposal


Hiring an agency who can support in running an Individual Fundraising Campaign for LEHS|WISH through telecalling and mass mailing”


WISH is the flagship program of Lords Education and Health Society (LEHS), a Society registered in 2013 under the Societies Registration Act, 1860, with its registered office in New Delhi. The major activities of LEHS|WISH are aligned along four dimensions: direct implementation, strategic advisory services, platform for primary health care solutions, and thought leadership. With direct implementation, LEHS|WISH continues to deliver Primary Health Care services through various models in multiple geographies, including Assam, Delhi, MP, UP, and Rajasthan.


LEHS|WISH with the support of various generous donors including several Fortune 500 companies, Corporates, Foundations, Institutions, Governments, and Individuals (Philanthropists and HNIs) is working towards achieving its mission and vision. In order to create a positive impact in the Healthcare sector and drive organizational and program growth, LEHS|WISH is looking for such agencies who have wide experience and successful achievement in tele-marketing and mass emailing. Such agencies will help us in building a wider donor base using Retail/Individual fundraising techniques through the support of various mediums including tele-calling, tele-facing, email campaign, SMSing, direct mailer activity, etc.


With this TOR, LEHS|WISH intends to select the eligible agencies who have necessary infrastructure, equipment, database and staff for tele marketing and mass mailing activities, amoungst others. They would provide various sets of databases and reach the right kind of target group through the right offer and communication. By leveraging the knowledge and experience of the agency, LEHS|WISH will be able to have strong footprints at an optimal cost.


Key Tasks:


The key task to be performed by the selected agency will be the following: -

  • Assisting with Data profiling including providing data analytics, etc

  • Strategizing the marketing campaigns in both Offline and Online platforms

  • Technology development and knowhow to build and manage websites and Apps

  • Effective Email Campaigns to ensure delivery to inbox through whitelisted IPs

  • Tele-calling campaign across LEHS|WISH intervention geographies i.e., Assam, Uttar Pradesh, Rajasthan, Madhya Pradesh, and Delhi.

  • Effective profiling of the Audience / Customer / Donar on retainer models

Eligibility criteria

  • The agency should have at least 2 Crores data count on B2B and B2C categories defined by subcategories.

  • The agency has previously supported at least 3 prominent Non-profits and/or commercial organisations respectively in organizing their tele-calling and mass-emailing campaigns.

  • The agency should have a data protection and privacy policy, IT security policy in place.

  • The agency should have qualified tele-calling operators. The list of tele-calling operators along with their education qualification and experience is to be shared in the EOI.

Terms and conditions

  • The Performance of the agency will be monitored weekly against the agreed performance indicators as set at the commencement of the service.

  • For telecalling, we would expect commercial proposal at fixed cost plus variable cost mode (hybrid option). Preference will be given to those who can provide services on Commission basis (Variable pay basis).

  • For mass mailing, the technology should ensure that emails are received in the inboxes of receipients and not in their spam/junk folders. Preference will be given to those who can provide services on Commission basis (Variable pay basis).

Mandatory documents for proposal submission

  • Competent agencies are required to submit their techno commercials (TEA) with the following details:

  • Company profile

  • Methodology of mass emailing and tele-calling assignment (ppt presentation will be preferred)

  • Commercials

  • Previous experience of similar assignments (a note)

Other details:


Location of the assignment: Delhi


Focal Person for the assignment (name & designation): Manager, Business Development


Tentative start date of the assignment: 1st Jan 2022


Tentative completion date of the assignment: 31st Dec 2022 (on Annual agreements basis)


Interested agencies are requested to submit their proposals by e-mail only at  rfp@wishfoundationindia.org latest by 2:00 PM, 5th December 2021. The submitted proposals shall be addressed to: -


Chief Executive Officer

Lords Education & Health Society

E-mail id: rfp@wishfoundationindia.org



For detailed information, please check the complete version of the RFP attached below.



Job Email id: rfp@wishfoundationindia.org Download Attachment: RfP Email Campaign and Telecalling Campaign (1).doc