Description

Professional Certificate in Applied Entrepreneurship: Scaling a Business for Success

About the Organization:

University of Maryland, College Park (University of Maryland) is a public research university in College Park, Maryland. They are classified as a first tier research university by the Carnegie Foundation, and is labeled a "Public Ivy", denoting a quality of education comparable to the private Ivy League. UMD is ranked among the top 100 universities both nationally and globally by several indices.

About the Course:

In this Professional Certificate program, you will learn the skills to assess your business model and plan for growth and sustainability. The biggest breakthroughs in scaling businesses have come from innovations in business models.

Is your business ready for the next level? Experienced entrepreneurs will offer you feedback about your plan to improve your business model which could transform your company! In these courses you will learn to solidify the basics and prepare for scaling your existing business.

You will answer some of the following questions:

  • Can you tweak your offering to improve your value proposition to your customer?

  • Do you have the right market fit?

  • Which channels will provide the biggest ROI?

  • Have you prepared to add resources or new processes to scale?

  • What innovations can you create or exist to evolve your business model and business?

  • Is there a key area that can be modified, scaled or automated to improve your efficiencies and grow your business?

  • Are you utilizing social media well?

  • Should you be outsourcing any functions/processes in the business?

  • Do you have the right mindset to scale your business?

The course model is set up for your success. You will be challenged to think about where you want to go, what turning points await you, and how to utilize resources to accelerate your plans. Starting a business is not always the hard part - it's sustaining the business with a growth mindset and seeing opportunities to accelerate growth.

This program will provide you with the tools to assess your business model, identify opportunities for innovation and evolution, create a plan and put it into action.

What you will learn?

  • Undertake a specific “design thinking” process to improve your business model

  • Conduct market and competitor analysis

  • Evaluate financial and staffing models

  • Develop a plan for business evolution

  • Apply ideation and innovation for sustainability

  • Pitch your business evolution and compete for prize money

Course:

  • Applied Entrepreneurship 1: Design Thinking for Business Acceleration

  • Applied Entrepreneurship 2: Acceleration Plan Development and Evaluation

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